Beaufort gains a place on new BBC audience research framework

Beaufort has succeeded in gaining a place on the new BBC audience research framework, which will provide the Corporation with a broad spectrum of qualitative and quantitative research skills for the next 2 years.

The BBC has awarded Beaufort a place on Lot 2 of the Framework Agreement (on which there are 40 agencies) for two specialisms:

• Specialist knowledge of nations
• Welsh language

Beaufort has worked with the BBC for a number of years, carrying out a wide range of research projects in Wales covering radio, television, online media and consumer viewing habits and attitudes. Studies have been conducted in English and Welsh.

Fiona McAllister, Managing Director of Beaufort, said “We’re absolutely delighted to have won a place on the new BBC audience research framework in the face of very stiff competition from some of the best research talent across the UK.  Our focus on Wales and our Welsh language research capabilities are unique strengths that have been recognised by the BBC. We look forward to continuing to provide the BBC, and BBC Wales in particular, with the insight it needs into Wales and its Welsh audiences in future.”


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