We were delighted to be able to work on this important project for the Welsh Government, Shelter Cymru and SBW Advertising by carrying out creative testing to inform campaign development.
The campaign aims to highlight the issue of hidden homelessness in Wales, targeting young people who may be at risk of or already experiencing homelessness. The campaign also advises the public on what to do if they’re concerned about someone they know.
It also challenges perceptions of what being homeless or at risk of being homeless means and gives advice on the signs to look for to help identify someone who may need help.