Omnibus surveys

Omnibus surveys are a well-established method of conducting market and social research.

Omnibus surveys enable a group of users to share the same survey vehicle, achieving the benefit of lower costs.

Subscribers to an omnibus service buy-in on the basis of how many questions they wish to ask of the sample and the type of questions.  In effect, therefore, each subscriber shares the cost of interviewing and other overheads with fellow clients.  

All clients have access to a number of different demographic questions which can be used to provide sub-analysis of results.

Omnibus survey dates

Omnibus audiences

Beaufort conducts four separate Omnibus surveys among distinct audiences:

Wales Omnibus Survey Icon

Wales
Omnibus

1,000 interviews with adults 
aged 16+ in Wales

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Business Omnibus Survey Icon

Business
Omnibus

500 interviews with

SMEs in Wales

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Welsh Speakers Omnibus Survey Icon

Welsh Speakers
‍Omnibus

400 interviews with

Welsh speakers

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Children's Omnibus Survey Icon

Children's
Omnibus

400 interviews with children aged
7-18 across Wales

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How clients use this services

Applications for Omnibus surveys are numerous, but examples of how clients have used these services include:

How clients use this service icons. Measuring awareness and impact

To measure awareness and impact of communication campaigns

How clients use this service icons. As an ongoing measure of customer satisfaction

As an on-going measure of customer satisfaction

How clients use this service icons. To measure service awareness

To measure product or service awareness, usage and attitudes versus competitors

How clients use this service icons. To measure and track awareness

To measure and track awareness and opinion of advertising

How clients use this service icons. As a longitudinal measure of changes

As a longitudinal measure of changes in social 
attitudes

How clients use this service icons. To examine reactions to proposed or new legislation

To examine reaction to proposed or new legislation

How clients use this service icons. To qualify business confidence and market buoyancy

To quantify business confidence and market buoyancy

How clients use this service icons. To measure awareness and uptake of new service offerings

To measure awareness and uptake of new service 
offerings

How clients use this service icons. To measure participation in a range of social and leisure activities

To measure participation in a range of social and leisure activities

How clients use this service icons. To monitor voting intention

To monitor voting 
intention

What people say about us

“You and your team's guidance and wisdom has always been a delight, helping solve problems and show us opportunities on many occasions. It has been a pleasure and you've made it look easy (even though I know this isn't always the case).”

Paul Tapley - Head of Marketing
Transport for Wales

“Beaufort helped us test complicated creative ideas with a range of age groups. They managed the group conversations with clarity, patience and helped us understand our audience response and in turn develop impactful creative.”

Jemma Gabb - Head of Earned Media
Golley Slater

“Beaufort Research were a key partner in the delivery of one of Sport Wales' largest pieces of work - the School Sport Survey. Working closely with the team at Beaufort over the course of 18-months, we found their creativity and problem-solving capabilities inspiring, their approach to communication and collaboration refreshing, and their attention to detail pivotal. It was a pleasure to work with the team to deliver such an import project, and the success of the work is due in no small part to their experience and expertise.”

Steffan Berrow - User Research Lead
Sport Wales

“A reliable, knowledgeable and supportive company that will guide you to achieving insightful and impactful research data.”

Caroline Nichols - Health Promotion Practitioner
Hywel Dda Public Health Team

“Beaufort helped make the testing process a lot simpler and stress free. The regular interaction and quality of advice was second to none and the feedback we received in the final report has helped shape our campaign and the marketing materials.
It was definitely valuable insight.”

Nicola Roberts - Director
Freshwater

“The 'People's Panel' project worked very well for S4C, the Beaufort Research staff worked hard to make it a success. The company successfully kept the panel members interested over a long period, which is no easy task, and all the information that was collected was very useful for us. We are very happy with the work.”

Carys Evans - Head of Insight
S4C

“I've been really impressed with Beaufort's approach to this work. They invested valuable time in developing a deep understanding of our business. They also displayed flexibility and pragmatism in adapting their approach to fieldwork in view of the pandemic. Crucially this was not at the expense of quality and the rich findings in their final report have exceeded our expectations.”

Arthur West - Head of Customer Insight
Intellectual Property Office

“Beaufort provided an excellent service throughout the project. They worked with a broad range of stakeholders at a senior level and handled our work with sensitivity, competency and professionalism. The outputs were of an excellent standard, updates were provided through the project and I would highly recommend using them.”

Olivia Thomas - Senior Marine Policy Manager
The Crown Estate

“The interviewers were interested in the subject they were researching on our behalf and actively sought to understand the sensitive nature of children's hospices prior to contacting families, thus ensuring that their approach was not only professional but also compassionate and understanding.”

Clare Robinson - Governance and Contracts Manager
Naomi House & Jacksplace

“We are very pleased with the report; it’s very professional, striking a good balance as a comprehensive account of the statistical data and being readable at the same time.”

June Jones - Campaign  and Strategy Lead
Time to Change Wales

“A very big 'thank you' for your excellent presentation. The content of your slides and the work you have undertaken have garnered considerable interest across the system, with numerous requests for the full reports and findings. Thank you once again for your invaluable contribution to our work into nicotine dependency in Wales. We hope to have the opportunity of collaborating with you again in the future.”

Rachel Howell – Principal Public Health Practitioner
Public Health Wales

Let's talk

Have a research challenge or need insight to shape your strategy? Let’s talk! At Beaufort Research, we thrive on turning your questions into meaningful answers that drive action.

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