Omnibus surveys are a well-established method of conducting market and social research.
Subscribers to an omnibus service buy-in on the basis of how many questions they wish to ask of the sample and the type of questions. In effect, therefore, each subscriber shares the cost of interviewing and other overheads with fellow clients.
All clients have access to a number of different demographic questions which can be used to provide sub-analysis of results.
Beaufort conducts four separate Omnibus surveys among distinct audiences:
Applications for Omnibus surveys are numerous, but examples of how clients have used these services include:
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