The Wales Omnibus is ideal if you need insight into the views of the Welsh public.
We survey a large, representative sample of 1,000 adults across Wales five times a year using an online panel.
Confidence that those interviewed are an accurate representation of the Welsh population. Interlocking demographic quota controls are set on age within gender, with a further quota on social grade. Interviews are carried out with residents of every local authority in Wales.
Surveys are conducted five times a year – January, March, June, September and November.
Accurate recall measures of advertising or other visuals as a wide range of stimulus material including TV, radio and digital adverts can be shown via our data collection software.
Self-completion, avoiding the need for an interviewer and arguably leading to more honest answers on topics which could be prone to social desirability bias.
Cost effectiveness.
Carried out completely bilingually so participants can take part in the language of their choice (Welsh or English).
Expert advice on questionnaire design provided by our experienced team as part of the service.
Full range of reporting options.
Have a research challenge or need insight to shape your strategy? Let’s talk! At Beaufort Research, we thrive on turning your questions into meaningful answers that drive action.
