Our team

Beaufort’s executive team contains a blend of researchers who have worked both in the public and private sectors and across the agency and client-side organisations.

They are supported by skilled technical and support staff and can draw on an extensive field force.

Fiona McAllister
Managing Director
Fiona McAllister

Fiona has worked in research and marketing for more years than she cares to remember! She has substantial experience in qualitative and quantitative techniques from both a private and public sector perspective, with the added dimension of a strong marketing background.

She started her career in marketing, working on the Dulux paint brand at ICI and then in retail marketing at BP Oil (UK), before starting to specialise in marketing research. Her client-side experience includes four years at the RAC as Research Manager, where she was responsible for consumer and business-to-business research for motoring services and insurance divisions. On the agency-side, prior to joining Beaufort Research in 2002 Fiona spent six years as Director of mruk Wales, heading the Cardiff office.

Fiona now heads Beaufort’s qualitative team, as well as running the business, so does not have a lot of spare time. When she does, Fiona likes nothing better than pottering around her garden, watching obscure foreign films at Chapter or cheering on Cardiff City on a Saturday afternoon.

Chris Timmins
Director
Chris Timmins

Chris has worked as a buyer and provider of market research services across both the public and private sector over the last 25 years.

His career began at Taylor Nelson Sofres (TNS), spending seven years in the Consumer and Media divisions. Clientside experience includes European Brand Research Manager at Mars Confectionery and immediately prior to joining Beaufort in 2003, Head of Research & Evaluation at the Sports Wales.

Chris leads the quantitative team at Beaufort taking overall responsibility for the design and reporting of ad hoc and continuous research. His work includes many national studies which have examined societal and legislative change over the past two decades including the smoking ban, single-use plastic bags and organ donation legislation.

Outside of work, Chris has a passion for almost any sport and is a keen runner. He recently fulfilled a lifelong ambition of completing a marathon (never again!) but now prefers the regular, much shorter, Saturday morning parkrun.

Owen Knight
Associate Director
Owen Knight

Since joining the Beaufort team in 2001, Owen’s career has been devoted to quantitative survey research. He is a vastly experienced researcher with highly developed skills in questionnaire design, sampling, data analysis and interpretation.

His broad-ranging experience spans an extensive range of sectors and methods – be it leading on large scale programs of tracking research conducted with tens of thousands of research participants, to more niche projects such as stakeholder engagement among particularly hard to reach audiences including MPs, AMs and peers.

As a fluent Welsh speaker, Owen has managed research studies on behalf of numerous prominent Welsh language organisations and builds bilingualism into any research study with ease.

When not at Beaufort, Owen spends much of his time making the most of the natural environment, and is particularly keen on mountain biking, skiing, or walking in the Alps (or more often, in the more modest mountains and forests of South Wales)!

Adam Blunt
Associate Director
Adam Blunt

Adam has amassed a wealth of experience across sectors and research techniques since beginning life as a qualitative researcher.

He developed his qualitative craft with Reflexions Communication Research, focusing mainly on public sector communications / advertising related studies. Keen to experience life at a large agency, he then moved to GfK, spending time in the Social Research division before joining the Business and Technology division.

Adam’s specialisms centre on communications, behaviour, public health related research and business to business research. He won the MRS/BIG Business Research Effectiveness Award for his paper which assessed bulletin boards in a B2B context, and provided an ‘important contribution to best practice’.

Away from the office Adam helps out at his local taekwondo club and with running a junior football team. Any remaining free time is spent making the most of South Wales’ beaches for surfing and hills for cycling.

Catrin Davies
Senior Research Executive
Catrin Davies

After graduating in History from Cardiff University in 2012, Catrin began her career working at a Welsh secondary school in Cardiff.  During her time at Ysgol Plasmawr, Catrin organised work experience for pupils in years 10 and 12. She also handled varied administrative work within the Progress Department, which specialised in pastoral care. She joined Beaufort in 2014 to develop a career in research.

As a first language Welsh speaker from North Wales, Catrin enjoys interacting with the Welsh Society in Cardiff and has a particular interest in Welsh contemporary art.

Annette Littlechild
Operations Manager
Annette Littlechild

Annette has been with Beaufort since its inception in 1984. She has managed surveys ranging from large samples of pre-selected addresses for health related questionnaires to gravy granules hall tests! She oversees all project fieldwork and helps to ensure its smooth-running.

The team organises a variety of field assignments from national surveys to all manner of quantitative projects along with often challenging, substantial qualitative recruitment, using our highly trained interviewers.

In her spare time she enjoys helping with a local Youth Musical Theatre group and providing front of house for their shows. Annette is on the Committee of The Glamorgan Drama League.

Jackie Dunleavy
Operations Executive
Jackie Dunleavy

Jackie is an integral part of the Beaufort team, helping us to deliver timely and high quality fieldwork. She began her research career as a face-to-face interviewer and quickly expanded her skills to include running hall tests and carrying out qualitative recruitment. Jackie progressed to supervising Beaufort’s CATI unit, an element of her work she still particularly loves.

She now supports the teams in a range of areas including managing the CATI unit, data processing and carrying out C-level qualitative recruitment for our public and private sector clients.

Rugby is an important part of Jackie’s life, with various family members playing the sport, including a grandson who has represented Wales schoolboys and come up against the likes of Billy Vunipola! She is known to go to town when decorating the office for special occasions; and her dog Jake is a welcome visitor to the office.

Cynthia Mason
Quality and Training Manager
Cynthia Mason

Cynthia is our Quality and Training Manager and ensures that all the quantitative interviewers and qualitative recruiters are working to a high standard. She regularly runs refresher workshops for our fieldforce as well as training staff from scratch based on MRS and ISO20252 requirements. A highly experienced interviewer, Cynthia has been with Beaufort since the company was formed and began her career as a field interviewer, before becoming a supervisor and trainer.

On the rare occasions Cynthia isn’t working, she devotes much of her time to family, her dogs, cooking and gardening.

Our nationwide field team
Our nationwide field team

We carry out UK quantitative fieldwork  through our network of experienced  field interviewers. We take personal responsibility for the training of our Wales wide field team which includes fluent Welsh speakers.  We are also supported by our UK network of qualitative recruiters and again only work in Wales with recruiters who we have personally trained.

Our phone interviewing team
Our phone interviewing team

We have an in-house phone interviewing team (Computer Assisted Telephone Interviewing – or ‘CATI’ as the industry calls it) based in our Cardiff office, overseen by experienced supervisors.  The team scales up when required meaning we can handle any size phone interviewing project.