Omnibus surveys
Omnibus surveys are a well-established method of conducting market and social research. As their name implies, they enable a group of users to share the same survey vehicle, achieving the benefit of lower costs.
Subscribers to an omnibus service buy-in on the basis of how many questions they wish to ask of the sample and the type of questions. In effect, therefore, each subscriber shares the cost of interviewing and other overheads with fellow clients. All clients have access to a number of different demographic questions which can be used to provide sub-analysis of results.
All clients have access to a number of different demographic questions which can be used to provide sub-analysis of results. Beaufort conducts four separate Omnibus surveys among distinct audiences:
Applications for Omnibus surveys are numerous, but examples of how clients have used these services include:
To measure awareness and impact of communication campaigns
As an on-going measure of customer satisfaction
To measure product or service awareness, usage and attitudes versus competitors
To measure and track awareness and opinion of advertising
As a longitudinal measure of changes in social attitudes
To examine reaction to proposed or new legislation
To quantify business confidence and market buoyancy
To measure awareness and uptake of new service offerings
To measure participation in a range of social and leisure activities
To monitor voting intention